Visuelle

Use this text to share information about your brand witVisuelle is a workhorse sans-serif that channels the rich heritage of early European grotesques into a warm, contemporary tool for branding and editorial design. Inspired by the larger cuts of Breite Grotesk from early 20th-century Bauersche Gießerei catalogues, it offers a modern reinterpretation of the era’s expressive letterforms while honouring the clarity and restraint that today’s designers rely on.

Where today’s neo-grotesques often strive for the mystical neutrality, the early grotesques remain stubbornly eccentric, expressive, “rugged” even. The dazzling variety across sizes reflects a world where creativity (and a keen understanding of scale considerations) often outweighed consistency. Granted, only much later did the concept of a unified type “family” across weights, widths, and sizes take root.


Visuelle doesn’t seek to replicate those historical inconsistencies but instead pays respectful homage to their spirited essence.

The high-waisted a, double-storied g, distinctive U, and alternate ampersand (&) all channel the vivacity of early grotesques without compromising today’s sensibilities. Varied terminals and occasional lowercase curiosities, set against expansive capitals, create a dynamic rhythm — disciplined but never dull.

With an extensive character set that supports extended Latin (including Vietnamese) and a suite of stylistic alternates and symbols, Visuelle invites designers to explore its depth. Carefully tuned weights ranging from Thin to Black bring personality to everyday typography without overwhelming the message.

Building on Multitudes’ focus on craft and typographic history, Visuelle attempts to extend the grotesque genre with a fusion of “warmth” and contemporary refinement. It is a typeface where historical quirk meets “grafik dezeen”; both come together in a form built to work hard while looking effortlessly cool (or so we’d like to think!)

P.S. The name “Visuelle” comes from the French and German adjective for “visual,” a simple nod to the clarity and directness at the heart of the typeface.
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